ASMALLWORLD introduces new membership model to accelerate growth 

ASMALLWORLD introduces new membership model to accelerate growth 

Zurich, 27.11.2024 – ASMALLWORLD AG announces the successful introduction of a new membership model for its ASMALLWORLD social network, marking the culmination of a multi-year business model transformation aimed at scaling its community, diversifying revenue streams, and positioning the company for long-term growth. ASMALLWORLD has also presented a new visual identity, reflecting its ambition to be the trusted community for modern luxury travellers.

Over the past two decades, ASMALLWORLD has evolved from a pioneering social network into a trusted luxury travel community. This transformation, marked by innovations such as the ASMALLWORLD Collection, ASMALLWORLD Bespoke Travel, new app features, travel editorials, and now a new membership model, has laid the groundwork for a diversified business model that will shape the company’s future.

Introduction of a free membership level for ASMALLWORLD

Starting today, ASMALLWORLD is offering a new, free ASMALLWORLD membership, allowing more people to access its services. By removing payment barriers, the new membership model allows for accelerated community growth.

A larger, free user base will amplify the social dynamics of the ASMALLWORLD platform, enriching member experiences through enhanced social functionality, user-generated content and events. This focus on expansion will not only bolster engagement but also creates a larger community, increasing demand for ASMALLWORLD’s services which will then monetise the growing user base.

Unlocking new monetisation opportunities

ASMALLWORLD’s new membership model introduces an optimised monetisation flow that builds upon a growing user base. By removing the initial payment hurdle, the simplified sign-up process significantly increases the number of new members, creating a larger member base.

A scaled community enhances the platform’s value by making its social features, events and user-generated content more appealing, resulting in higher member retention and increased organic growth through member referrals.

This expanded member base supports diverse revenue streams, including upselling to multiple paid membership tiers and offering travel-related services such as the ASMALLWORLD Collection and ASMALLWORLD Bespoke Travel. Events can also be monetised more effectively by leveraging the larger, more diverse member base across additional cities, allowing for higher pricing for free members and increased demand for premium event access.

To support this monetisation effort, ASMALLWORLD is also introducing a new “Premium” membership option for members who are looking for an enhanced ASMALLWORLD experience, with many extra benefits over the free membership. Members can upgrade to this paid membership at any time.

Additionally, ASMALLWORLD is planning to introduce new selling mechanisms, such as third-party product sales (e.g., credit cards and travel services) and advertising opportunities over the coming months. Partnerships with travel brands, including cruise lines and hotel chains, will allow ASMALLWORLD to monetise its audience further by providing campaign opportunities directly to its growing user base.

“Our new business model is designed to accelerate ASMALLWRORLD’s growth as a multi-core business with diversified revenue streams from memberships, services, and strategic partnerships,” said Jan Luescher, CEO of ASMALLWORLD. “By scaling our community, we will increase demand for our services and create new monetisation opportunities as we are charting a path towards sustained growth and long-term success.”

A new visual identity and a new logo

To support the launch of a new membership model, ASMALLWORLD is also introducing a new logo and a new, elegant visual identity that better represents the sophistication of the ASMALLWORLD members and ASMALLWORLD’s positioning as a luxury travel brand.

The new positioning line “travel, discover, belong” reflects ASMALLWORLD’s refined focus, allowing members to find new travel inspiration, book unique journeys, and connect with like-minded members.

The landing page www.asmallworld.com already reflects this new design, language and positioning. Other areas of the app and website will gradually be updated over the coming weeks to complete the change.

“Over the years, ASMALLWORLD has naturally evolved into a trusted community for modern luxury travellers, and we wanted to introduce a new visual identity that better reflects what the brand stands for today,” said Jan Luescher, CEO of ASMALLWORLD.

A foundation for long-term growth

With the introduction of a free membership level and a new visual identity, the multi-year business transformation from a limited single-core business to a growing, diversified multi-core business is now complete. With a scalable community model, robust selling mechanisms, and an expanded service portfolio, ASMALLWORLD is now well-positioned for continued success in the luxury travel market.

As ASMALLWORLD celebrates its 20^th anniversary, the company will now focus on growing its community and its revenue streams based on a fundamentally sound business model, delivering unique service experience to its customers.

This press release can be found at www.asmallworldag.com.

The ASMALLWORLD Group:

ASMALLWORLD is the trusted community for modern luxury travellers.

Centred around the ASMALLWORLD social network, the company operates a luxury travel ecosystem that enables travellers to find inspiration, book unique journeys, and connect with like-minded members.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, engage in online discussions, receive travel inspiration and enjoy a wealth of travel privileges.

Members also meet in person at over 800 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and St. Moritz.

Other businesses in the ASMALLWORLD travel ecosystem include:

ASMALLWORLD Collection, a high-end online hotel booking engine focused on the world’s most admired hotels, offering the unique “ASMALLWORLD VIP Rate,” which allows customers to enjoy exclusive travel benefits at no extra cost.

ASMALLWORLD Bespoke Travel, a high-end travel agency offering personalised travel curation services.

ASMALLWORLD Hospitality, a hospitality and management consultancy that supports owners and developers of hospitality assets throughout the different lifecycle stages of their assets, including acquisition, development, operations and exit.

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices.             

The World’s Finest Clubs, the world’s leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world.

Jetbeds, a premier booking platform specialising in affordable Business and First-Class flights, offering exclusive deals, expert advice and personalised service.

For more information, please visit:

www.asmallworldag.com

www.asmallworld.com

www.asmallworldcollection.com

www.asmallworldbespoke.com

www.asmallworldhospitality.com

www.first-class-and-more.de

www.first-class-and-more.com

www.finestclubs.com

www.jetbeds.com

www.north-island.com

Contact:

ASMALLWORLD AG
Jan V. Luescher, CEO
Seidengasse 20
8001 Zurich
Switzerland
info@asmallworldag.com

Disclaimer

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Forward-looking statements involve a number of known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Issuer or its industry to be materially different from any future results, level of activity, performance or achievements expressed or implied by such forward-looking statements.

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