Advertising Revenue Powers Alphabet's Earnings, but Here's Why You'll Really Want to Buy the Stock Now

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) has been an excellent growth stock for long-term investors. The shares have soared more than 500% over the past decade, as earnings and revenue climbed into the billions of dollars.All this is due to Alphabet's dominance in something that most of us use every day -- internet search. Alphabet's Google has steadily held about 90% of that market over time, and this position, along with ongoing improvement in its capabilities and brand strength, make it a very difficult-to-unseat leader.All of this has helped the company build a booming advertising business. Advertisers, trying to reach us where they know they'll find us, rush to Google to promote their products and services. And today, advertising makes up the lion's share of Alpabet's revenue. For example, it represented about 75% in the most recent quarter. Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool