Oddity Tech Grows 27%, Eyes New Brands

Oddity Tech (NASDAQ: ODD) reported its fourth-quarter and full-year 2024 earnings on February 26, 2025, highlighting strong growth and investments in future expansion. The company is seeing growth through repeat sales and its direct-to-consumer business, with new brands on the horizon in 2025 and 2026.The company's digital approach is delivering strong results amid broader industry headwinds. Oddity's direct connection with consumers enables precise inventory management and rapid optimization. This has helped Oddity avoid building up excess inventory or relying on heavy discounting to move product.We have a direct dialogue with consumers without retail interference. We understand the performance of every product by platform, by ad, by geography, by funnel, every hour of the day. We double down on what is working and continuously optimize to make sure we never hit a wall.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool