Pioneering Luxury Travel and Lifestyle Community ASMALLWORLD Announces Zain Richardson as Chief Executive Officer

Pioneering Luxury Travel and Lifestyle Community ASMALLWORLD Announces Zain Richardson as Chief Executive Officer

Zurich, 21.02.2025 – ASMALLWORLD AG appoints Zain Richardson as CEO from March 2025. Set to herald in a new era of innovation and growth for the company, Richardson brings two decades of experience leading esteemed global luxury brands, including extensive expertise in building some of the world’s most coveted travel communities. Richardson previously served as Chief Marketing and Customer Officer for Aero, the California-based, industry-disrupting luxury airline that challenged private jet travel.

With Richardson at the helm, ASMALLWORD will enter its third decade, continuing its mission to best serve luxury consumers and its community of more than 80,000 members, as the trusted global travel and lifestyle platform.

Prior to Aero Richardson served as Chief Marketing Officer at Aman Group across all verticals, including hotels, residences, wellness, and skincare, as well as leading the development and launch of Aman-sister brand Janu. Preceding this, Richardson served in various commercial leadership roles at Marriott International, Wyndham Hotels & Resorts, Starwood Hotels & Resorts, and Expedia Group.

“We are thrilled to have Zain join us to lead this new chapter for ASMALLWORLD in which we want to focus on growth. His passion, sought-after global experience, and proven approach to building and growing loyal communities of luxury consumers fit perfectly with our vision for ASMALLWORLD and our intent to scale the business” noted ASMALLWORLD Chairman, Michael Manz.

ASMALLWORLD was founded on the principle of sharing first-hand recommendations and insider tips via a global network of likeminded individuals. The business now also organises more than 800 events globally, whilst also providing access to the world’s best hotels and nightlife via its ASMALLWORLD Collection and World’s Finest Clubs business units. In addition to once-in-a-lifetime travel itineraries crafted by its ASMALLWORLD Bespoke Travel division, ASMALLWORLD also provides exclusive access to business and first-class booking services via its First Class and More and Jetbeds businesses.

Richardson commented: “During a time of content overload, it’s hard to know who to trust and listen to when it comes to luxury and lifestyle. ASMALLWORLD was created to be that trusted source – a network and community that celebrates and shares the very best things in life – and I am delighted to lead ASMALLWORLD at this pivotal moment in its journey. As a member myself since 2007, I know firsthand the power of this loyal community and I look forward to working with our teams and partners to write ASMALLWORLD’s exciting next chapter.”

Zain Richardson began his career as a management consultant working in Europe, the USA, and Asia, subsequently leading multiple brands and businesses focused on the luxury and travel sectors. He graduated from Oxford University with a BA and MA in English and French and completed his MBA at The Kellogg School of Management at Northwestern University.

This press release can be found at www.asmallworldag.com.

The ASMALLWORLD Group:

ASMALLWORLD is the trusted community for modern luxury travellers.

Centred around the ASMALLWORLD social network, the company operates a luxury travel ecosystem that enables travellers to find inspiration, book unique journeys, and connect with like-minded members.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, engage in online discussions, receive travel inspiration and enjoy a wealth of travel privileges.

Members also meet in person at over 800 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and St. Moritz.

Other businesses in the ASMALLWORLD travel ecosystem include:

ASMALLWORLD Collection, a high-end online hotel booking engine focused on the world’s most admired hotels, offering the unique “ASMALLWORLD VIP Rate,” which allows customers to enjoy exclusive travel benefits at no extra cost.

ASMALLWORLD Bespoke Travel, a high-end travel agency offering personalised travel curation services.

ASMALLWORLD Hospitality, a hospitality and management consultancy that supports owners and developers of hospitality assets throughout the different lifecycle stages of their assets, including acquisition, development, operations and exit.

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices.             

The World’s Finest Clubs, the world’s leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world.

Jetbeds, a premier booking platform specialising in affordable Business and First-Class flights, offering exclusive deals, expert advice and personalised service.

For more information, please visit:

www.asmallworldag.com

www.asmallworld.com

www.asmallworldcollection.com

www.asmallworldbespoke.com

www.asmallworldhospitality.com

www.first-class-and-more.de

www.first-class-and-more.com

www.finestclubs.com

www.jetbeds.com

www.north-island.com

Contact:

ASMALLWORLD AG
Seidengasse 20
8001 Zurich
Switzerland
info@asmallworldag.com

Disclaimer

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Forward-looking statements involve a number of known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Issuer or its industry to be materially different from any future results, level of activity, performance or achievements expressed or implied by such forward-looking statements.

The issuer undertakes no obligation to publicly update or revise any forward-looking statements contained herein, whether as a result of new information, future events or otherwise.