EQS-Adhoc: naoo AG acquires Kingfluencers AG and expands its ecosystem to include influencer marketing

EQS-Ad-hoc: naoo AG / Key word(s): Strategic Company Decision
naoo AG acquires Kingfluencers AG and expands its ecosystem to include influencer marketing

17-March-2025 / 08:57 CET/CEST
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The issuer is solely responsible for the content of this announcement.

EXPLANATION SECTION

As a leading influencer agency in Switzerland, Kingfluencers has a strong client base of over 50 top brands, including Migros, Nestlé, L’Oréal, Samsung, and UBS. With a network of more than 3,000 influencers, the company successfully executed over 360 campaigns in 2024 alone, generating more than 800 million impressions.

Kingfluencers leverages its proprietary, highly digitalized influencer marketing technology platform, enabling real-time campaign management, analytics, and optimization. This platform is revolutionizing the industry by combining automated campaign execution with detailed performance tracking, ensuring maximum ROI and transparency for its clients.

The combination of Kingfluencers' comprehensive marketing services and naoo’s interactive social media platform enables brands to enhance their presence with gamification elements such as challenges, interactive games, and exclusive rewards – fostering an even stronger emotional connection with their target audience.

Another advantage lies in location-based influencer marketing. The combination of influencer campaigns with naoo’s geolocation features opens up new opportunities for retailers and brands to drive customers to physical stores through interactive activities—such as exclusive, digital, and location-based gamification elements on naoo.

Karl Fleetwood, CFO and COO of naoo AG, states: “The acquisition of Kingfluencers is a milestone in naoo’s growth strategy. Kingfluencers not only holds a dominant market position in Switzerland and operates an innovative platform but, most importantly, has an outstanding team with immense talent. Through synergies and an expanded ecosystem, naoo will grow even faster and strengthen its market position. Acquisitions will continue to be an important strategic pillar for us.”

Roman Gertsch, Chairman of the Board of Directors of Kingfluencers AG, adds: “We are excited to become part of the naoo family. Our companies complement each other perfectly, and we have already worked together with great trust in the past. Together, we will continue to grow.”

For Kingfluencers' customers and partners, everything remains the same: The company will continue its successful campaigns and services as usual. Existing contacts, processes, and quality standards will remain unchanged—continuity is a top priority. From now on, naoo will become an integral part of Kingfluencers' product portfolio, supporting clients in campaigns where gamification-based experiences are key.

Thomas Wolfensberger, majority shareholder and Senior Advisor of naoo, states: “With the acquisition of Kingfluencers, we are now taking a leading role in Switzerland. This acquisition is part of naoo’s buy-and-build strategy, through which naoo continuously expands its reach, user base, and monetization opportunities.”

This acquisition strengthens naoo’s market position and establishes a solid foundation for further expansion into Germany and other markets.

About naoo

naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. These points can be redeemed for various rewards, providing added value for both users and business partners. The naoo app is available on the Apple App Store and Google Play Store. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information: https://www.naoo.com

About Kingfluencers

Kingfluencers is Switzerland’s leading agency for influencer and social media marketing. Since its founding in 2016, the company has established itself as a key partner for brands looking to create authentic and impactful digital campaigns. With a comprehensive network of over 3,000 influencers, data-driven strategies, and an in-house AI-powered campaign platform, Kingfluencers offers brands innovative solutions to optimize their digital reach. The company combines performance marketing with storytelling and covers all relevant channels—from Instagram, TikTok, and YouTube to B2B influencer marketing and employee advocacy. With its interdisciplinary team, Kingfluencers is setting new benchmarks for creative, data-driven, and targeted influencer marketing in Switzerland and beyond.

Contact Details

Media and Investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com

Axel Mühlhaus / Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel.: +49 (0) 69 905505-52
E-Mail: naoo@edicto.de

Users and Community
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com

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